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Search Engine Marketing

“Search Engines are the #1 way B2B buyers find information online.”

First online place that US B2B internet users would look to find out more about a product or service, 2004 (as a % of respondents)

Positioning your website to appear on the first page of search results when a potential buyer is seeking your products and services is essential to any company’s marketing plan. It is vital to your company’s internet marketing strategy that your website is on the first page of results on the major search engines. There are three approaches:

  • Organic Search - (Natural/Organic Listings)
    • 75% of all searches will click on an organic listing first
    • Based on the Search Engine’s Algorithm – Web Site performance (content, information architecture, off page criteria…)
    • Achieved through Website Optimization
    • Continually evolving
  • Pay-Per-Click - (Sponsored Links)
    • PPC is the only way to guarantee placement for a specific keyword phrase
    • Pay only when your ad is clicked on - “if they don’t click, you don’t pay”
    • Bid on only the target rich/most relevant Keyword Phrases
    • Flexible Budget (daily, monthly quarterly budgets)
    • Flexible Terms (quarterly agreements)
    • Target specific products/services when needed
  • Directory Inclusion
    • Industry specific audience
    • Flat Rate
    • Broad market range (reach new markets)
    • Quality reverse links to your web site

A successful internet marketing strategy includes all three approaches. Each with a unique advantage. A strategy will be developed specifically to obtain your company goals.
Develop a strategy.

We pay close attention to Lead Generation, Quality of visitor and Cost per visit, not merely number of visitors.